Selfieville Experiential Museum at Golden State Theatre

Event Date:
Jun 7 - Dec 31, 2019 at 11:00 AM - 4:00 PM
Golden State Theatre
417 Alvarado
Monterey, CA 93940


Exciting New Attraction open on weekends (in the Winter) in Monterey down the street from the Wharf! Open daily in the summer!


Selfieville, an Experiential Museum, to launch in Downtown Monterey on the upper floors of the historic Golden State Theatre


Changing Lives, One Selfie at a Time! Your Selfie Journey awaits … limited only by your Imagination!


Selfieville is Monterey’s newest interactive attraction and first experiential museum located on 10,000 square feet on the upper floors of the historic Golden State Theatre, 417 Alvarado, Monterey, CA.  Phone: 831-274-9448. It is located just a few blocks from Monterey's Old Fisherman's Wharf.


Visitors will begin their journey at Selfieville with an outstanding state-of-the-art 3-D light show developed by the award-winning designer, Bart Kresa, who has worked with numerous movie studios and major corporations.


The Selfieville adventure continues as visitors experience many different fantasy worlds that provide countless opportunities to take the perfect selfies. Each themed concept room is more dazzling than the next!


Selfieville was founded on the premise that no dream is too big to attain and everything you want in life you can have…if you are willing to work for it! At Selfieville, visitors will experience immersive and interactive environments as they embark on a journey of discovery through a pathway of imagination.  


After exploring all of the Selfieville rooms, visitors can enjoy an array of fantasy desserts and whimsical merchandise for purchase.


A Great Cause


25% of the net profits from each year at Selfieville will go into a fund to support local non-profits that work with foster children in California, including the Kinship Center and Pivotal (formerly the Silicon Valley Children’s Fund).


Selfieville is the perfect rental space!


Selfieville, located inside the Golden State Theatre, is also available as a rentable private space where everyone feels #SelfieSpecial. Selfieville will provide a unique event venue for corporate team building events and retreats, holiday parties, school field trips, birthday parties, wedding anniversaries and group tours. Owner Lori Lochtefeld is an experienced event and wedding planner who will assist companies and individuals create the perfect group experience.


Corporate Sponsorships


Selfieville and the Golden State Theatre will now be offering valuable corporate sponsorships that bring sponsors a myriad of great benefits including tickets to Selfieville, tickets to Golden State Theatre performances, discounts on merchandise, food and beverages, signage, mentions on website, social media, eblasts, ads and much more.


Selfieville Schedule:


Selfieville will be open on a schedule of limited days/hours when there aren’t concerts being held at the Golden State Theatre. Tickets can be purchased online at $15.00 for children ages 2-12 & $29 for 12 and over.


Convenient parking is available down the street at the City of Monterey’s East and West Garages and at the nearby Calle Principal Garage.


About the Creators of Selfieville:


Lori Lochtefeld


A talented and dynamic serial entrepreneur, Lori Lochtefeld is the CEO and founder of Selfieville. She is also the co-owner of the Golden State Theatre for almost 5 years and current general manager and former owner of the Fox Theatre in Redwood City for over 7 years. Lori recently co-founded an artificial intelligence conference, AI Show Biz (where entertainment and artificial intelligence meet) which will be held on April 4 and 5, 2019 at the Fox Theatre.  


Lori is a Real Estate Broker with Sothebys International Realty in the Bay Area and has had her broker’s license for 10 years. She also has an insurance agency, Lacewell Insurance Agency, and has worked as a financial advisor for Morgan Stanley and Merrill Lynch. She received the Woman of the Year Award from the Redwood City Chamber of Commerce in 2018 and the California Small Business of The Year and Dreamer of the Year Diamond Award in 2017. Lori is currently Vice President of the Redwood City Improvement Agency. She was born and raised in San Francisco and graduated from USC with a BBA degree in Business with a focus in Real Estate Finance.  She is married to her entrepreneurial husband, Eric Lochtefeld, who is a co-owner of the Golden State Theatre.


According to Lori Lochtefeld, “I grew up working very hard to achieve my dreams and I want to inspire others to do the same! The Selfieville experience will open up everyone’s imagination so that they too know if they can dream it, they can make it a reality.”


She continues, “I am pledging 25% of the profits from Selfieville to foster care and adoption agencies because I want all children to feel special and have the opportunities to succeed in life.”


Bart Kresa


Master Projection Designer, Bart Kresa, has over 20 years of industry experience. BARTKRESA studio has won event and themed entertainment awards, including AV magazine, Biz Bash, IAAPA, and the Themed Entertainment Association. Bart’s primary mission is to craft unparalleled projection experiences around the globe through light, story, and design. Bart Kresa’s clients include Universal Studios, Disney, ABC, HBO, Fox, General Motors, Warner Bros, The Grammy Awards, Playboy, Bulgari, and T-Mobile.


The following employees of Rick Herns Productions formed the creative team

that designed and built several of the interactive, fantasy themed rooms of Selfieville.